Wore khakis
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First edition, first printing. Limited edition of 20 individually hand-made copies, numbered and signed in black ink on the title page by Heinecken, and stamped "FIRST PROOF" in black ink on the title page. Hardcover. White archival matt boards with title printed in black on matt white paper pasted to the front and back boards; white spiral binding; contained in a fine khaki cloth-covered clamshell box with the title stamped in black on the front and back. Includes an essay by David Pagel and a bibliography of works. Unpaginated (60 pp.), with 56 black and white printer's proofs (black and white "plates"), each meticulously hand-cut by the artist revealing multiple layers of selected sections of Gap ads in subsequent sheets. The resulting numerous "collages" that result, in some cases 4 or 5 pages deep, are nothing short of brilliant. The book is 10-1/2 x 8-5/8 inches; the clamshell box measures 11-5/8 x 9-1/4 inches. As critic David Pagel writes in his essay The Gaps in the Ads: Robert Heinecken's Sabotaged GAP Ads, "Armed with only an X-Acto knife and stacks of GAP ads torn from everyday magazines, Heinecken hunkered down in a cramped little studio over a two-car garage in the Hollywood Hills and single-handedly turned a multi-million dollar advertising campaign on its ear... Using nothing but his wits and a blade he got the GAP ads to tell stories that were radically different from the ones they were supposed to tell."
